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R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Negotiation Skills

If you have decided that a career in negotiations is right for you, the best course for you is Negotiation Skills Training. If.... You're an experienced negotiator already looking to enhance your skill set for yourself or your staff. Or, you're just starting out with an intention to be a successful negotiator with the hope of building long-term professional relationships as you go. You've heard that good communication skills are a must. Well, they are for both sides.

Negotiation Training Skills addresses key lessons from the marketing business regarding the value of a simple, "How to" package versus an elaborate, "How not to" one. Customer value, the ability to deliver a product or service in a timely fashion with a minimum of customer inconvenience, is at the core of the Negotiation Skills course. In this course you'll learn how to: - Communicate properly. - Create a personal relationship with your customer.

The Negotiation Skills Training program also addresses the need for a more complete skilled negotiator. So, if you already have basic negotiation skills what can you do to improve them? The answer is, this program is for you if.. You want to be able to enter into a meaningful and productive discussion with someone who can actually put you at your ease and make you feel at ease with him/her. You want someone who can navigate through all the "papers and bricks" you have been trying to avoid in your quest to satisfy the other party(s) in your negotiation.

The Negotiation Skills workshop is about using role-plays to enhance your negotiation skills. The concept of role-play comes from the playwriting profession. In workshops, role-plays help learners and practitioners (like you) to discover the art of creating believable and compelling characters. This is a great training program for people who want to become negotiators or business/management consultants.

The information download component of this program is designed to give you a realistic experience using some real life scenarios in order to reinforce the concepts taught in the main sessions. This will help you use your negotiation skills and techniques to help you deal with challenging situations when they arise in your professional life. You will learn the skills you need to effectively communicate with a variety of people and to deal with all sorts of business transactions. The information download portion of the program will also help you develop your own unique negotiating style and improve your ability to read the body language, facial expression, and tone of a person very quickly.

The information download part of the Negotiation Skills Training workshop is divided into three main sections. The first section teaches you information about how to become a good negotiator. This includes information on how to think like and understand negotiators and what it takes to be successful in the profession. There is a good deal of case studies included that provide real-life case studies that show how specific negotiation skills have been successfully used in different situations.

The second section of the Negotiation Skills workshop teaches you the basics of negotiation. The basic components taught here are on how to properly negotiate in order to get the best results for both parties. You will learn key lessons such as how to negotiate using a smooth, non-verbal approach, how to counter-off negotiating styles, and how to choose your delivery method when negotiating with other people. You will also learn key principles of good communication, including body language, nonverbal cues, eye contact, non-verbal cues, tones, and voices. Other important topics covered in the Negotiation Skills workshop include the importance of building confidence during a meeting, how to choose the right time to deliver a negotiating message, and the importance of building a positive relationship with all of your potential negotiating partners.

The final section of the Negotiation Skills workshop focuses on strategies for successful negotiation. Although this does not include specific strategies for actually negotiating, these are excellent methods for developing and improving your negotiation skills. The four key lessons taught in this section include: how to position yourself to be a winner, how to make an offer that is fair, how to close a negotiation quickly, and how to follow up on proposals. All of these strategies are based on lessons taught in the introductory portion of the course, and they all help you become a more effective negotiator. In the final section of the program, you will be given the opportunity to practice a number of the strategies you have been taught through a series of practical exercises.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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